Selling products and services needs a good plan. A good plan works like a roadmap to win customers and make more sales. It is a secret weapon to grow your company and sell a product! There are many ways to do this and one of them is sales methodologies. These methodologies can help you to work smoothly and deal like a pro.

However, how do you choose the right sales methodology for your company? So, don’t worry, in this article, you will get the top 3 sales methodologies that can help you to boost your sales and reach your goals.

What Is Sales Methodology?

A  sales methodology is a set of rules that guides you on how to sell your products or services to customers. It is all about having a selling plan. Companies may have different ways of selling and that is good! 

Everyone in the sales team follows the same style and approach to make selling more effective. No one method fits all, it depends on what works best for your company. With a clear understanding of which sales methodologies suit your business, you can enhance your product selling.

Top 3 Sales Methodologies To Boost Selling

There are several sales methodologies such as NEAT, Sandler selling, solution selling, and more. Some of the most important sales methodologies to approach selling are mentioned below:

NEAT

NEAT was developed by the Harris Consulting Group and Sales Hacker. It is developed to help sales agent to better understand their prospect’ needs and challenges. 

• The “N” in NEAT means knowing the needs of your customers.
• The “E” means economic impact. It is about showing the ROI (Return on Investment) of your product. 
• Next, the “A” is about access to the right person who can make good decisions for your company. 
• The last, “T” stands for the Timeline. It is the deadline that pushes your customer to make a decision. It creates a sense of urgency. 

SPIN Selling 

Spin stands for four important things that salespersons should ask their customers: Situation, Problem, Implication, and Need-payoff. These questions are the magic keys to understanding what customer needs. For example, let a salesperson sell fitness equipment. They could ask the customer: 

• Situational Question: What type of exercise equipment are you using now?
• Problematic Question: Are you facing any challenges with your current equipment?
• Implicational Question: Have you thought about the benefits of using smart equipment?
• Pay-off Question: Imagine how much progress you could make with our equipment.

MEDDIC

MEDDIC is a process used for complex and big sales. The word MEDICC stands for six important things that you should know:
 

1. M stands for Metrics: It is about understanding how the situation affects the customer financially. 
2. E stands for Economic Buyer: It is about who controls the budget.
3. D stands for Decision Criteria: It is about knowing the rules. It is finding out what a company is looking for in a product before they make a decision.
4. D stands for Decision Process: It is about knowing the specific stages they go through before making a decision. 
5. I stands for Identify Pain: This is like finding the main problem the company is facing and what will happen if the problems do not get fixed. 
6. C stands for Champion: This means finding someone inside the company who likes the product and will help a salesperson to sell it. 

Conclusion 

Sales methodologies play an important role to enhance sales, and driving business success. Whether you understand customer needs, present solutions or create a sense of urgency, a well-defined sale methodology can lead to more sales. 

Adopting the right sales methodology that aligns with your business can result in benefits for both the business and individual salespersons.